Choco Pie 50th Anniversary Event

Since its first launch in 1974, Choco Pie has become a beloved brand that symbolizes warmth and affection among family, friends, and loved ones, under the slogan of Jeong(情). To celebrate the 50th anniversary of Orion Choco Pie, we developed a special event website and hosted the Jeong(情) Campaign, where consumers could share their cherished memories with Choco Pie. 
Participants were invited to submit their own stories of Jeong, and winners who shared their heartfelt memories received the 50th Anniversary Edition Choco Pie as a special gift.